The most experienced leadership coaching specialists in the Middle East

“We have grown from a small company into the largest coaching provider in the Middle East”

When we established WWA Corporate Coaching in Dubai in 2004, we became the first coaching experts catering exclusively for businesses in the Middle East.

Our founder, Nic Woodthorpe-Wright PCC is one of the leading coaching pioneers in the region, and he set up the company when corporate coaching was almost unheard of. He had been enjoying a successful senior career with a global company when he was offered a major promotion.

But Nic’s outlook had changed because he had spent several years enthused by the new concept of coaching. Confused by his options, he was weighing up the benefits of staying with his employer versus striking out on his own when his wife asked him the perfect coaching question. That moment changed his life, creating such a deep sense of knowing and clarity in him that the answer was unshakeable.

WWA was born. Nic became a top authority on leadership coaching, trained in numerous effective coaching models and ultimately won coveted credentials from coaching’s top governing body, the International Coach Federation (ICF), becoming a Professional Certified Coach (PCC).

WWA Corporate Coaching has since grown from a small company into the largest coaching provider in the Middle East, offering the expertise of over 30 executive and leadership coaches who work with passion, energy and tenacity to help you, our clients.

Our current focus is on delivering the best executive and business coaching to senior and middle management leaders, both in multinational organizations and large, Middle East and North Africa based companies.

Find out more about how we can help your business. Follow the link below to learn about our services.

our coaching services

  • testimonial

    wwa testimonials …their mastery of coaching methods is clearly unparalleled. wwa

    Executive Development & Talent Management

    Saudi Aramco

    Kevin F. Bourne

    wwa testimonials براعة WWA في طرق الإرشاد –الكوتشنج- لانظير لها wwa

    المدير التنفيذى لإدارة التنمية والمهارات

    سعودى ارامكو

    كيفين ف. بورن
  • testimonial

    wwa testimonials …we have found them to be extremely professional, experienced, flexible and more importantly share the same passion that we have to develop out talent. wwa

    Human Resources Director

    Fonterra Brands ME & Africa

    Thamer Al Harti

    wwa testimonials لقد وجدنا WWA على أعلى المستويات المهنية,متمرسين, ذو خبرة ومتعاونين, والأهم انهم يشاركوننا نفس الشغف بتنمية المهارات wwa

    مدير قطاع التنمية البشرية

    منتجات فونتيرا الشرق الأوسط و أفريقيا

    ثامر الحارتى
  • testimonial

    wwa testimonials Much of the outstanding result was down to WWA’s observation, accurate appraisal of people and the follow-up coaching discussions wwa

    Vice President

    Global Training and Learning, Hilti AG

    John F.G. Willox

    wwa testimonials يرجع الفضل فى نتائجنا المبهرة لقوة ملاحظة فريق WWA و تقييمهم الدقيق للعاملين و ما تلاه من الحوارات الإرشادية wwa

    نائب رئيس التدريب والتعلم

    هيلتى أيه جي

    جون ف.ج. ويلوكس
  • testimonial

    wwa testimonials We have team envy! wwa

    Vice President Commercial

    Asia ME & Africa, IHG

    Leanne Harwood

    wwa testimonials الجميع يغارمن اداء فريق عملنا wwa

    نائب رئيس القطاع اتجاري

    مجموعة فنادق انتركنتننتل, اسيا الشرق الأوسط و افريقيا

    ليان هاروود
  • testimonial

    wwa testimonials Your executive coaching experience and style, allowed me to grow as a person and as an executive. wwa

    Director & General Manager

    Cisco International

    Wayne Hull

    wwa testimonials خبراتكم و اسلوبكم في الإرشاد –الكوتشنج- ساعدوني على الصعيد الشخصي والمهني في دوري كمدير تنفيذي wwa

    مدير قطاع و مدير عام

    شركة سيسكو العالمية

    وين هل
  • testimonial

    wwa testimonials Working with WWA Corporate Coaching in Dubai has been exactly the right choice for us… wwa

    Senior Vice President

    Corporate Development, Inmarsat PLC

    Debbie Jones

    wwa testimonials تعاملنا مع شركة ً WWA للإرشاد –الكوتشنج- فى دبي كان بالفعل الأختيار الأمثل لنا wwa

    نائب رئيس أول

    تنمية الشركة انمارسات شركة عامة محدودة

    ديبي جونز
  • testimonial

    wwa testimonials …we selected WWA as our preferred partner due to their track record of working with big culturally diverse companies… wwa

    Vice President HR

    Middle East & Africa, IHG

    Jenny Atkinson

    wwa testimonials يرجع اختيارنا لشركة WWA للإرشاد كشريك مفضل لخبرتهم الطويلة فى العمل مع شركات كبيرة ذات ثقافات مختلفة و متنوعة. wwa

    نائب رئيس قطاع الموارد البشرية

    الشرق الأوسط و افريقيا, أي.أتش.جي

    جيني اتكينسون
  • testimonial

    wwa testimonials There is no question of the value that my WWA coach has delivered to me personally and as well as directly to the business… wwa

    Executive Director

    Centre for Healthcare Planning & Development, Dubai Healthcare City

    Dr. Abdulkareem Sultan Al Olama

    wwa testimonials لايمكن انكارالقيمة التي قدمها مرشد- كوتش- WWA شخصيا و القيمة التى عادت على الشركة wwa

    مدير القطاع التنفيذي

    مدينة العناية الصحية بدبي

    د.عبد الكريم سلطان العلماء
  • testimonial

    wwa testimonials WWA is a trusted partner for MetLife’s coaching needs in the region wwa

    Head of Talent

    EMEA, Metlife

    Javier Sanchez Ferrer

    wwa testimonials عند احتياجنا للإرشاد –الكوتشنج- في المنطقة ًWWA هم الشركاء الموثوق بهم wwa

    مدير ادارة المهارات

    لاقليم اوروبا, الشرق الأوسط و افريقيا

    خبيير سانشيز فيررير
  • testimonial

    wwa testimonials I can count on WWA to challenge our managers to grasp opportunities for change... wwa

    Talent Development Manager

    Siemens ME

    Anneke Seesing

    wwa testimonials في سيمنز, يمكننى الأعتماد على ًWWA فى تحفيز المدراء علي انتهاز الفرص من أجل التغيير wwa

    مديرة تنمية المهارات

    سيمنز الشرق الأوسط

    انيكا سيسنج