It’s what the best HR Directors in the Middle East are doing behind the scenes that makes the difference.

Here’s what they’ve figured out.

Coaching isn’t new, but embedding it effectively inside an organisation is still rare.

We’ve seen behind the curtain of companies that are doing this well, and what they’re doing might surprise you.

Here’s what the best HR leaders in the GCC are doing differently:

• Start at the top – They don’t wait for the CEO’s buy-in, they build it first.
• Position it as exclusive – Coaching is seen as a reward, not a fix.
• Tailor to culture – They choose coaching partners who understand the cultural nuances of leading in this region.
• Align it to strategy – Coaching is linked directly to business outcomes.
• Measure it – They track ROI and leadership behaviour shifts, not just ‘feedback’.

When coaching is positioned and implemented this way, it’s not just another HR initiative, it becomes a competitive advantage.

And in a market where leadership talent is scarce and stakes are high, that edge matters.

Want help embedding this kind of coaching culture in your organisation? Contact me for a conversation that unlocks real results.