Building a Coaching Culture

Organizations with an ingrained and effective culture of coaching are investing in their future survival and the excellence of their staff and recruits.

As the former CEO of General Electric noted, smart companies foster coaching at all levels: “In the future people who are not coaches will not be promoted. Managers who are coaches will be the norm”.

WWA is able to support you in three ways as you create a coaching culture. We do it by focusing in three specific ways:

• Providing external coaches to serve immediate key needs
• Helping to build your internal coaching program for long term benefit
• Developing the coaching skills and abilities of leaders and managers within your organization.

By aligning all three, we sow the seeds of a coaching culture that encourages staff at all levels to excel and work collaboratively towards wider company objectives. We do this both by formal coaching and by helping individuals across the organization practice coaching behaviors to support, influence and relate to each other. In this way, your company enjoys a wide range of cumulative and business critical benefits, including employees who:

• Have high engagement levels
• Better adapt to a changing world
• Increase their performance
• Improve their productivity
• Enjoy higher job satisfaction at all levels

A strong coaching culture also creates higher internal accountability as well as shaping your strategy for the better and adding to your bottom line – 60% of organizations with a strong coaching culture report their most recent year’s revenue to be above average when compared to their peer group.

Talk to WWA today to discuss how we can help you put an effective coaching culture in place. We’ll create a clear view of your journey, build you a plan and help you deliver and apply it to your company.

Talk to us about building a coaching culture